Dalloul Art Collective

A Forward-Thinking Model for Artist Representation

Client: Dalloul Art Collective / Karim Farah

The Brief

An extension of the Dalloul Art Foundation, The Dalloul Artist Collective (DAC) is a an art gallery at the heart of Beirut.
The DAC model follows a forward-thinking model for artist representation that is built to serve the practice, pace, and vision of each artist it supports.

When the brand designer (and dear colleague of mine) reached out to set the gallery’s visual identity in motion, we were both keen on making something special.

Shifting

Respecting the logotype’s horizontal shifting design, the approach to the identity’s animation played into that:
Horizontal shifts

Logotype Animation

DAC- Primary Logotype

DAC – Logotype Animation

Logo Reveal Spot

Credits

Animator / Sound Designer: Alaa Fleifel 🐔
Identity Designer / Project Lead: Karim Farah